The favorite saying of my boss of 15 years and mentor Des Miller. I find myself quoting this saying more often these days and each time I recall the many amazing lessons I learnt from Des.
All to often business tries to many activities at once, leading to nothing succeeding. Focus and dominating a particular market, really allows excellent execution.
A few weeks ago I was speaking to someone I competed with in business nearly a decade ago and he recalled the outstanding success for the product and market, he said he would not even compete, even though he worked for a gorilla business, as the business I worked for owned the domain.
In the telco sector there are few that own a niche. Regional players, sector players ie hotels, schools and one that specialised in 1-50 employees in business and nailed the proposition. In a market where Managed service providers and Information technology providers are owning the customer, the challenge for the pure carriers is clear. Again the lesson is relevant: What piece of the kingdom are you going to own?
In the kingdom of the blind, the one eyed man is king.
Angela Lovegrove 