When do you know strategy is working? When all roles in the business can articulate the goal and how they are getting there. At Salesforce Marc Benioff used the V2MOM https://www.salesforce.com/blog/2013/04/how-to-create-alignment-within-your-company.html to align individual and team goals to strategy. This method is the best I have seen in alignment in an organisation
.
With Strategy, there are four scenarios that play out in a any organisation.
1. strategy from the top is non existent or is not delivering, so teams create their own.
2. Strategy from the top is interpreted in so many ways that teams are disjointed, failing to align to deliver the outcomes.
3. As of 1, but results from one section leads to strategy formation from the top, creating alignment and delivery of results
4. Strategy set and goal clear, driving teams to work together to get the outcome.
The sad truth is that many organisations try lots of tactical activity delivering nothing, it does not need to be this way
How do you know your strategy is on the right track?
Angela Lovegrove 