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Collaberation Influence Leadership Personal development Strategy

Why context is so important in delivering a message

My coach always reminded me “context equals meaning”. Without context you message is lost and we leave the audience confused.

Context is so important in conversation and in delivering a message. I observe it in others but rarely identify when I am not doing it! It struck me when seeing one of the leaders from our company talking about having the critical conversation the conversations we avoid, it was a great message to leaders, but it lacked authenticity and context as there was no personal story. 

From this I learned  what was missing from my presentations. When delivering the vision for my team for the year ahead at a recent kick off I used a story to describe a customer who has mortgaged their house to set up their business, the stress of a growing payroll and the responsibility of collecting enough cash to ensure all your staff get paid, they have a billing issue that drags on for 6 months and the stress of this large bill which is incorrect. The message: Take extra special care with your customers, get the wider team involved to resolve critical issues for the customer. The feedback from the team was incredible, they said no one has made them think about the customers perspective and what they are dealing with.

Key learning is always spend more time on the scene setting, background and why you want the audience to listen, all these give context to your message.

By angelalovegrove

Angela has over 20 Years International Business Leadership experience in Technology sector working across the Financial Services, Government, Telecommunications, Construction, Mining, Consumer products, Retail, Not for Profits, Manufacturing and Health

Angela has led the setting up of technology start ups including fund raising - Quofore Europe, Asia Pacific, Masterpack Europe, Tenuteq Europe, High growth leadership Quofore Asia, Salesforce.com Australia, nbnco Business and Transformation leadership at Telstra Business NSW Australia.